Cynthia Kurose

• Collaborate with brand strategy, UX, and design teams at global brand agency to deliver naming, positioning, and brand messaging concepts to clients.
• Conduct internal and competitive audits on behalf of client to evaluate industry best practices and identify opportunities for differentiation.
• Provide copywriting support for development of corporate communications in varied media.
• Interface with high profile client contacts at Fortune 100 companies.

• Responsible for developing a go-to-market brand and communications strategy to launch a startup company in the fire protection industry.
• Develop a brand story and identify strategic platforms and audiences for targeted reach.
• Build credibility for company by highlighting founder’s story and core team’s industry expertise.
• Create and deploy key brand deliverables including company mission statement, executive bios, updated content for website, social media posts, and blogs.
• Develop marketing collateral in coordination with graphic designer.
• Oversee company’s public affairs, public relations, and media relations efforts.

• Developed brand messaging concepts for property naming, taglines, headlines, elevator pitches, and digital content for clients in the multifamily property development industry (i.e. Toll Brothers).
• Studied client insights on customer persona as well as competitive property branding to ensure approach was targeted and differentiated.
• Collaborated with Creative Director and Art Director to ensure strategic written concepts translated clearly for creative team’s development of complementary graphic elements.

• Responsible for creating and executing a global brand strategy to grow business, acquire new customers and increase sales.
• Conducted competitive industry research to identify and highlight a unique selling proposition.
• Developed a brand story and identified strategic platforms and audiences for disseminating story.
• Created and deployed key marketing deliverables, including company mission statement and tagline, updated content for website, photography and video assets, and marketing collateral.
• Collaborated with business owner in development and design of new products, and partnership opportunities with complementary businesses.
• Results: 65% increase in Facebook Community membership; 100% YOY increase in engaged consumers; YOY sales increase of 107%

• Maintained a pulse on local current events and pitched relevant story ideas to publisher.
• Researched topics, identified info sources, and conducted interviews to complete news write-ups.
• Wrote and published one to five stories per monthly news cycle, as assigned by publisher.
• Conducted live-streamed and pre-recorded online news broadcasts (produced and reported).
• Developed and strategically leveraged relationships within the community.

• Composed corporate communications and presentations on behalf of executives.
• Managed public relations efforts on behalf of client; wrote press releases, planned media events, crafted speaking points for executives, coordinated media inquiries.
• Developed executive speeches for internal and external speaking engagements; provided consultation on overall messaging strategy.

• Led company’s overall communications, public relations and brand positioning strategies to increase brand awareness and promote a favorable brand image across the U.S.
• Led company’s first brand study to define Kubota’s brand identity, including strategic positioning, voice, and messaging.
• Led internal trainings to socialize company’s brand identity and teach internal and external communicators how to properly incorporate brand voice in their work.
• Developed executive messaging strategies for internal and external speaking engagements; crafted speaking points and assisted with speech writing.
• Managed public relations agency; oversaw development of press releases, coordinated media inquiries and events, organized press conferences and product launch events.
• Managed photo shoots and assisted in production of marketing videos.
• Managed internal corporate communications, including creation of a monthly newsletter.
• Led crisis communications team; maintained current crisis communications plan.
• Managed social media strategy; launched company Facebook and LinkedIn pages.
• Coordinated media training for company spokespersons; led brand messaging training for employee groups and departments.
• Launched first corporate giving strategy; coordinated quarterly donation events and maximized communications leverage internally and externally.