Video: GreenFire Burn Demo
Fire Suppression Innovations - November 01, 2023
As part of its product line up, GreenFire manufactures a non-toxic fire retardant called Pro Defense, intended primariy for the construction industry and homeowners (wood pretreated with Pro Defense will resist or retard ignition).
With a fairly restrictive budget, traveling to perform live demos for customers all over the country was cost prohibitive and impractical. As such, I proposed creating a side-by-side burn demo video using identical wooden dollhouses. The set up was fairly basic and involved the use of equipment that members of the team already had on-hand, requiring minimal spend on additional materials.
I was on-site to collect video of the entire demo. I then used the video editing app "Splice" to put together a basic but effective video, linked below. This video now resides on the company's e-shop page to promote sales, and is also used by members of the team in customer presentations (both virtual and indoor, where open flames are not permitted), saving valuable time and financial resources associated with the previous live demo model. Online sales of Pro Defense saw an immediate increase following the addition of the video to the online shop page.