Video: GreenFire Burn Demo
Fire Suppression Innovations - February 05, 2024
As part of its product line up, GreenFire manufactures a non-toxic fire retardant called Pro Defense that can be applied to structures to retard the ignition of fire.
With a fairly restrictive budget, traveling to perform live demos for customers all over the country was cost prohibitive and impractical. As such, I proposed creating a side-by-side burn demo video using identical wooden dollhouses. The set up was fairly basic and involved the use of equipment that members of the team already had on-hand, requiring minimal spend on additional materials.
I was on-site to collect video of the entire demo. I then used a video editing app to put together a basic but effective video, including a voice over script that I wrote. The video was subsequently used by the company to run social media ads, and continues to be used by the sales team in customer presentations, saving valuable time and financial resources associated with the previous live demo model. Sales of Pro Defense saw an immediate increase following the ad period on the company's Facebook and Instagram pages.