Professional Summary
A seasoned brand communicator, strategist and writer with a focus on authentic brand storytelling. Proven track record in leading creative and brand initiatives across diverse industries and media. Independent self-starter and collaborative team player. Meticulously detail-oriented and highly versatile problem solver.
Experience
Principal - Kurose Communications
- Business owner/operator of a boutique brand agency, providing strategic brand and communications consultation to clients across industries.
- Conduct client needs assessments to determine best services to achieve client goals.
- Develop brand voice, tone and key messaging strategies for clients; lead corporate trainings.
- Create short form and long form content for client marketing channels.
- Maintain and grow strong client relationships.
Copywriter and Proofreader - Hilton Grand Vacations
- Produced engaging marketing and ad copy for global clients in the hospitality industry.
- Developed content for diverse projects including email campaigns, websites, landing pages, digital ads, and social media posts.
- Proofread marketing materials to ensure accuracy and adherence to brand voice.
Brand Communication Strategist - Siegel+Gale
- Supported global brand agency with brand identity and communications strategy for Fortune 100 client.
- Developed brand personality, voice, tone and key messages for enterprise and business units.
- Conducted internal and competitive audits to evaluate industry best practices and identify opportunities for differentiation.
- Collaborated with brand strategists, UX, and design teams via Slack, Teams and Figma to discuss and iterate client work prior to presenting.
- Ghostwrote whitepapers, digital content, and other corporate communications for financial services executives.
Consultant, Communications and Brand - Fire Suppression Innovations | GreenFire
- Developed a go-to-market brand and communications strategy to launch a startup in the fire protection industry, enhancing brand visibility and credibility.
- Created and deployed key brand deliverables, including mission statement, executive bios, and social media content, increasing audience engagement by 100%.
- Oversaw public affairs, public relations, and media relations efforts, securing media coverage and building strong industry relationships.
Copywriter, Multifamily Branding - LeaseLabs
- Developed brand messaging concepts for property naming, taglines, headlines, elevator pitches, and digital content for clients in the multifamily and luxury real estate industry.
- Studied client insights on customer persona as well as competitive property branding to ensure approach was targeted and differentiated.
- Collaborated with Creative Director and Art Director to ensure strategic written concepts translated clearly for creative team’s development of complementary graphic elements.
Marketing Consultant - Aloha and Light
- Created and executed a global brand strategy to grow business, acquire new customers and increase sales.
- Conducted competitive industry research to identify and highlight a unique selling proposition.
- Developed a brand story and identified strategic platforms and audience targets.
- Created and deployed key marketing deliverables, including company mission statement and tagline, updated content for website, photography and video assets, and marketing collateral.
- Collaborated with business owner in development of new products and partnership opportunities.
- Results: 65% increase in Facebook Community membership; 100% YOY increase in engaged consumers; YOY sales increase of 107%
News Reporter - Scripps Ranch News
- Researched and wrote news stories for monthly publication, adhering to AP style and ensuring timely and accurate reporting.
- Conducted live-streamed and pre-recorded news broadcasts, enhancing community engagement and viewership.
- Developed and maintained strategic relationships within the community, fostering trust and collaboration.
Executive Communications Consultant - CK Communications Consulting
- Composed corporate communications and presentations on behalf of executives.
- Managed public relations efforts on behalf of client; wrote press releases, planned media events, crafted speaking points for executives, coordinated media inquiries.
- Developed executive speeches for internal and external speaking engagements; provided consultation on overall messaging strategy.
Manager, Public Relations and Brand Communications - Kubota Tractor Corporation
- Led company’s overall communications, public relations and brand positioning strategies to increase brand awareness and promote a favorable brand image across the U.S.
- Led company’s first brand study to define Kubota’s brand identity, including strategic positioning, voice, and messaging.
- Led internal trainings to socialize company’s brand identity and teach internal and external communicators how to properly incorporate brand voice in their work.
- Developed executive messaging strategies for internal and external speaking engagements; crafted speaking points and assisted with speech writing.
- Managed public relations agency; oversaw development of press releases, coordinated media inquiries and events, organized press conferences and product launch events.
- Managed photo shoots and assisted in production of marketing videos.
- Managed internal corporate communications, including creation of a monthly newsletter.
- Led crisis communications team; maintained current crisis communications plan.
- Managed social media strategy; launched company Facebook and LinkedIn pages.
- Coordinated media training for company spokespersons; led brand messaging training for employee groups and departments.
- Launched first corporate giving strategy; coordinated quarterly donation events and maximized communications leverage internally and externally.