I am skilled at writing in a variety of styles, be it news stories that follow AP Style, corporate communications that maintain a professional tone while adhering to brand voice, or blog articles and social posts that require conversational relatability. I am also adept at messaging strategy, naming strategy, developing voice attributes and guidelines, and offering on-brand language guidance. Work samples are included here.
Created marketing copy for global audience of Hilton Grand Vacations Members and prospects. On separate projects, also provided proofreading support.
Local travel blog with an audience focus on mid-high income families in San Diego.
While working on contract for a brand agency in the multifamily industry, I developed headlines, taglines, property names, and web content for the agency's c...
In 2021, I worked with the brand team at LeaseLabs (a Real Page company) to develop brand communications strategy and narratives for their clients in the mul...
VandenBerghe Properties, a multifamily housing developer, was in need of a property name for its new 492-unit luxury apartment complex in Central California....
I successfully helped a startup in the fire protection industry to create and execute a go-to-market communications strategy, including development of a comp...
As I sought to uncover and articulate GreenFire's brand story, I conducted stakeholder interviews with each of the company's leaders. From the content collec...
While serving as Kubota's Manager of Public Relations and Brand Communications, I co-authored and edited dozens of news releases for the company. Topics incl...
To help the company achieve a consistent branded look and message, I created a simple and easy-to-follow presentation deck for the GreenFire team to use when...
Headline: Facebook group promotes diversity and inclusion (Front Page)
Headline: Daughter's commitment honors father (Front Page) Headline: Soccer community mourns loss of a legend (Front Page) Headline: Kersey spearheads flu ...
Headline: 'Butterfly Effect' encourages social awareness (Front Page) Headline: Local mothers rally around their friend (Page 3)
While working as marketing consultant for Aloha and Light in 2021, our team secured a placement on national television on the Today Show with Hoda and Jenna....
I worked with a private school in San Diego to develop their brand voice and positioning, then brought it to life with this one-minute promo video.
As part of its product line up, GreenFire manufactures a non-toxic fire retardant called Pro Defense that can be applied to structures to retard the ignition...
