I am skilled at writing in a variety of styles, be it news stories that follow AP Style, corporate communications that maintain a professional tone while adhering to brand voice, creative storytelling, executive speeches, and more. I am also adept at messaging strategy, naming strategy, developing voice attributes, and offering on-brand language guidance. A few samples of my work are included below.
As I sought to uncover and articulate GreenFire's brand story, I conducted stakeholder interviews with each of the company's leaders. From the content collec...
While serving as Kubota's Manager of Public Relations and Brand Communications, I co-authored and edited dozens of news releases for the company. Topics incl...
In 2021, I worked with the brand team at LeaseLabs (a Real Page company) to develop brand communications strategy and narratives for their clients in the mul...
VandenBerghe Properties, a multifamily housing developer, was in need of a property name for its new 492-unit luxury apartment complex in Central California....
I successfully helped a startup in the fire protection industry to create and execute a go-to-market communications strategy, including development of a comp...
While working on contract for a brand agency in the multifamily industry, I developed headlines, taglines, property names, and web content for the agency's c...
To help the company achieve a consistent branded look and message, I created a simple and easy-to-follow presentation deck for the GreenFire team to use when...
Headline: Facebook group promotes diversity and inclusion (Front Page)
Headline: Daughter's commitment honors father (Front Page) Headline: Soccer community mourns loss of a legend (Front Page) Headline: Kersey spearheads flu ...
Headline: 'Butterfly Effect' encourages social awareness (Front Page) Headline: Local mothers rally around their friend (Page 3)
While working as a communications and brand consultant for GreenFire, I helped to secure a placement on CBS Evening News to feature the company's innovative,...
While working as Marketing Director at Aloha and Light in 2021, our team secured a placement on national television on the Today Show with Hoda and Jenna. I ...
As part of its product line up, GreenFire manufactures a non-toxic fire retardant called Pro Defense, intended primariy for the construction industry and hom...
