Marketing Copy: Hospitality (Writing and Editing)
Hilton Grand Vacations - July 01, 2024
In 2024, I provided copywriting support to the centralized Branding & Creative team at Hilton Grand Vacations. At commencement of services, I got up-to-speed with the brand’s attributes and voice guidelines, followed by a deep dive study of HGV’s established lexicon to ensure that all copy produced was on-brand.
Copywriting deliverables included marketing campaign emails (see included sample), website and landing page content for various U.S. and international hotel properties, and informational material to be distributed on-site to hotel guests and Members worldwide.
I have since remained a regular freelancer for HGV, with two subsequent contract assignments in 2025 and 2026 as a marketing proofreader, responsible for ensuring the company's various marketing materials are error-free prior to publishing.