I am skilled at writing in a variety of styles, be it news stories that follow AP Style, corporate communications that maintain a professional tone while adhering to brand voice, or blog articles and social posts that require conversational relatability. I am also adept at messaging strategy, naming strategy, developing voice attributes and guidelines, and offering on-brand language guidance. Work samples are included here.
Created marketing copy for global audience of Hilton Grand Vacations Members and prospects. On separate projects, also provided proofreading support.
In 2021, I worked with the brand team at LeaseLabs (a Real Page company) to develop brand communications strategy and narratives for their clients in the mul...
VandenBerghe Properties, a multifamily housing developer, was in need of a property name for its new 492-unit luxury apartment complex in Central California....
I successfully helped a startup in the fire protection industry to create and execute a go-to-market communications strategy, including development of a comp...
As I sought to uncover and articulate GreenFire's brand story, I conducted stakeholder interviews with each of the company's leaders. From the content collec...
