I am skilled at writing in a variety of styles, be it news stories that follow AP Style, corporate communications that maintain a professional tone while adhering to brand voice, or blog articles and social posts that require conversational relatability. I am also adept at messaging strategy, naming strategy, developing voice attributes and guidelines, and offering on-brand language guidance. Work samples are included here.
In 2021, I worked with the brand team at LeaseLabs (a Real Page company) to develop brand communications strategy and narratives for their clients in the mul...
VandenBerghe Properties, a multifamily housing developer, was in need of a property name for its new 492-unit luxury apartment complex in Central California....
I worked with a private school in San Diego to develop their brand voice and positioning, then brought it to life with this one-minute promo video.
